Following on from the success of her first book, Colleen Jones has released Does Your Content Work: Why Evaluate Your Content—and What You Need to Start. In this episode she speaks about the writing process, who the book’s aimed at and how it builds on the themes and principles discussed in Clout.
With more than 15 years of experience, Colleen Jones is a veteran of the interactive industry and Principal at Content Science. She has led strategic initiatives for Fortune 500 companies, government agencies, boutique brands, and savvy startups. She regularly consults with executives and practitioners to improve their strategy and processes for digital content.